bites & vibes by foodpanda 2019
bites & vibes by foodpanda 2019
foodpanda
Brief
To reach out to current consumers and potential converts, foodpanda wanted to bring together the community with beats, wellness, and (most importantly) food.
Solution
Recognizing that the bites x vibes festival is a chance for foodpanda to establish their physical presence, we had to bring the vibrancy of the online food delivery platform to life in a festive street party.
We curated a selection of 13 F&B vendors with a wide selection of cuisines within an affordable price range that accurately reflects foodpanda’s offerings of quality and affordability food. Making full use of Amoy Street and Gemmill Lane, we staggered F&B vendors with covered and open-air seating areas to encourage people to explore the whole party.
Keeping in tune with the whole wellness vibes, we organised fitness and yoga classes, as well as a stage with live music featuring local bands like Bakers In Space and Stopgap. foodpanda set up a booth to showcase their sustainability efforts as a brand, giving out branded merchandise to attendees.
Results
100%
attendance for classes & tours
Strong & consistent
brand presence
