Social Fields at Garden Beats 2020
Social Fields at Garden Beats 2020
Havaianas
Brief
The challenge for Havaianas surfaces as they attempt to connect the lines between their summer staple products and music festivals without losing their premium brand positioning. Through Garden Beats, Havaianas wanted to reach out to their consumers by engaging them in the essential summer experience - festival season.
Solution
We brought Havaianas’ bright and sunny personality to life at their own dedicated booth in Social Fields, where festival goers can spice up their #OOTD. Attendees could accessorize themselves with some sparkle at the Face Painting booth with glitter from Sparkle (eco-friendly of course) and custom make their own kandi bracelets - another festival favourite. The activities were a bit hit with attendees, with constant lines forming at the booths throughout the entire festival.
To create a lasting brand awareness, photo opportunities were aplenty in the Social Fields. Big blow up Havaianas slippers and colorful beach chairs rests provided an Instagrammable photo backdrop for capturing memories with friends, who could then retire to the colorful lounging area, complete with some beach umbrellas for some shade.
