Garden Beats 2020
Garden Beats 2020
Sunshine Nation
Brief
The sixth edition of Garden Beats looked set to be the biggest yet both in production and size as it takes over both Fort Green and Fort Gate in Fort Canning Park.
Solution
Produced entirely by the team behind Sunshine Nation from conceptualization to festival operations, Garden Beats 2020 was packed with two music stages, eco-conscious talks, wellness workshops, and a food village.
Staying true to the Garden Beats ethos to encourage festival goers towards a journey of conscious living, the Social Fields, Zen Garden and The Pavillion offered a variety of wellness classes, eco-conscious talks, art installations, and theatre performances. Other green initiatives include reusable cups available for rent, vegan options were introduced into the food village, and a partnership with One Tree Planted.
For brands, Garden Beats is an avenue to engage with attendees by delivering fun and unique experiences at a music festival that embraces the same values as they do. Cleverly inserted touchpoints allowed attendees to directly interact with brands, increasing top of mind recall and brand exposure. Heineken, Monkey Shoulder and Hendrick’s Gin set-up dedicated experiential lounge areas, lululemon curated a lineup of wellness classes, and Peng Wine ran an AR-fuelled roving activation.
Results
4,000
pax
400+
mentions by media & influencers
400
trees planted for One Tree Planted
100%
Carbon Neutral
170
tons of energy saved
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