Sunshine Nation Home Sessions Presents Heineken 0.0 Kitchen
Sunshine Nation Home Sessions Presents Heineken 0.0 Kitchen
Heineken 0.0
Brief
Heineken wanted to promote the 0.0 beer as part of an online campaign to drive sales.
Solution
Sunshine Nation’s latest foray into the digital space with Sunshine Nation Home Sessions was a chance for Heineken to reach the Sunshine Nation online community with a special boozy-themed livestream.
The first session by Heineken saw Singapore MasterChef Zander Ng make restaurant-worthy baja fish tacos at home, followed by an exclusive Q&A with host Hanli Hoefer where he dropped tips and funny lifestyle tidbits. The taco recipe incorporated the use of Heineken 0.0 in the fried fish batter for a lighter crisp, highlighting a different way of enjoying the beverage.
Filming, editing and live-streaming were all handled by our in-house team to ensure seamless brand integration while keeping the creative identity. To increase brand recall, we created and strategically placed Heieneken lightboxes in both Zander’s kitchen and Hanli’s balcony.
Before and during the livestream, viewers had the chance to win exclusive Heineken bundles, which generated organic engagement and reach for the session. The recipe was also shared through our social media channels so that interested viewers could cook their own version.
Results
540,000+
impressions online
1,300+
engagement
500,000+
reach online
6,500+
streaming online
