Sunshine Nation Home Sessions Presents KVD Vegan Beauty: #TattooLinerChallenge
Sunshine Nation Home Sessions Presents KVD Vegan Beauty: #TattooLinerChallenge
KVD Vegan Beauty
Brief
In line with their brand values as a cruelty-free makeup brand, KVD Vegan Beauty aims to inspire consumers to live a more conscious lifestyle through its products even during the lockdown period.
Solution
Known for their hyper-performance products (think along the lines of long-lasting and smudge-proof), we proposed a #TattooLinerChallenge where participants put KVD Vegan Beauty’s iconic Tattoo Liner to the test through an intense workout at home.
Hosted by Hanli Hoefer, Liv Lo donned her workout look with the Tattoo Liner before leading a session of her signature FitSphere HIIT Workout to get that sweat going.
Giveaways before and during the livestream sessions generated high organic engagement on Instagram as participants flaunted their best cat-eye looks, and was supported with a Facebook ads campaign after the livestream. Participants in Singapore and Thailand also received an exclusive Sephora promo code that entitled them to a complimentary Tattoo Liner with every KVD Vegan Beauty purchase.
The challenge wrapped up with a conversation between Hanli and Liv about the KVD Vegan Beauty products, vegan beauty, and conscious living.
